Louisville, KY, June 5, 2025 – Today, Old Forester® announces the national debut of one of its most coveted and rarest expressions, President’s Choice. Previously available only at the Old Forester Distillery in Louisville, this marks the first time President’s Choice Bourbon and a new expression – President’s Choice Rye – will be offered at select retailers nationwide in limited quantities.
Inspired by private single barrels offered in 1964 by former Old Forester president George Garvin Brown II, this modern offering is specifically selected from matured barrels with exquisite quality and distinct characteristics.
“President’s Choice has always been an incredibly rare and cherished bottle, and most consumers have never seen it, let alone tasted the whisky,” Master Taster Melissa Rift said. “We are honored to bring it to a wider audience.”
To celebrate the national debut, beginning at 10am ET on Saturday, June 14, Old Forester Distillery will be releasing a limited number of bottles for in-person purchase at the distillery and in our online store at shop.oldforester.com for shipping to states where it is legal (D.C., KY, NE, NH, ND only).
This year’s release includes both President’s Choice Bourbon and, for the first time, President’s Choice Rye, offering whiskey enthusiasts a new way to experience Old Forester’s most exceptional barrels pulled from its historic brick warehouses in Louisville.
“Every barrel selected for President’s Choice tells a story,” Assistant Master Distiller Caleb Trigo said. “These are the barrels that showcase an extraordinary depth of character. Whether it’s the bourbon or our new rye, each bottle represents the pinnacle of Old Forester’s craftsmanship.”
Each President’s Choice barrel is aged between 7 – 9 years, and bottled at proof points selected by Caleb and Melissa highlighting their unique flavor profile, traditionally ranging from 110 to 125 proof. Every bottle reflects the highest standards of selection, with only the finest barrels deemed worthy of carrying the President’s Choice name. President’s Choice Bourbon and President’s Choice Rye each have a manufacturer’s suggested retail price of $225.
For more information on Old Forester, please visit OldForester.com.
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About Old Forester Bourbon:
Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, “There is nothing better in the market.”