Monthly Archives: July 2025

A fan favorite returns: Old Forester 1910 Extra Extra Old

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LOUISVILLE, KY – July 16, 2025 – Today, Old Forester announces the annual release of a fan favorite: 1910 Extra Extra Old, part of 117 Series.

The double-barreled bourbon is aged for an extra 24-months in a heavily charred secondary oak barrel.

1910 Extra Extra Old debuted in Spring 2021 as a result of an experiment of aging 1910 Old Fine Whisky for an extended finishing period which impacted the expression’s tasting profile.

“This bourbon exemplifies our innovative spirit at Old Forester by taking something great and making it even better. The additional maturation leveraged to produce this release unlocks incredibly robust and distinctive flavor,” Assistant Master Distiller Caleb Trigo said.

Old Forester 1910 commemorates the October 22, 1910 distillery fire at 117 Main Street. A batch of mature whisky, ready to be bottled, was then re-barreled in new barrels so it could be removed due to the fire damage. For Extra Extra Old, the extra time in its secondary barrel extracts a more heavily charred influence. 

Old Forester Extra Extra Old, $64.99, is bottled at 93 proof and will be available in limited quantities at the Old Forester Distillery starting July 16 at as well as select Kentucky retailers. It is also available in the online store at shop.oldforester.com for shipping to states where it is legal (D.C., KY, NE, NH, ND only).

 For more information, please visit OldForester.com.

Tasting notes:

Aroma — Rich notes of sticky toffee pudding with toasted hazelnut, complimented by a buttery silky texture

Taste — sweet almond and toasted oak create a comforting and warm palate with balanced baking spice and a velvety mouthfeel

Finish — milk chocolate, sweet oak and warm cinnamon spice

About Old Forester Bourbon:

Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, “There is nothing better in the market.”

Please sip responsibly.

Old Forester Kentucky Straight Bourbon Whisky, 45.5% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2022 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

Heaven Hill Doubles Down on Legacy and Innovation with New Louisville HQ

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Big moves are happening in Bourbon Country, and Heaven Hill just made one that says a lot about where they’re headed next.

Earlier today in Louisville, Heaven Hill — the folks behind classics like Elijah Craig, Evan Williams, and Heaven Hill Bottled-in-Bond — cut the ribbon on their brand-new corporate headquarters. But this wasn’t just a ceremonial photo op. The opening comes hand-in-hand with a refreshed brand identity, a clear signal that the nearly 90-year-old, family-owned powerhouse plans to keep pushing bourbon forward while honoring what got them here in the first place.

At the heart of this new chapter is a simple phrase: Thriving Together. It’s more than a tagline — it’s a mission. Co-Presidents Kate and Allan Latts say the new office is built to bring that idea to life. The 48,000-square-foot space isn’t just desks and conference rooms — it’s got a two-story café, an employee art wall, a New Product Development hub, and “Max’s Place,” a tasting bar named for longtime company leader Max Shapira. There’s even a living moss wall — because if you’re going to dream up the next iconic bourbon, you might as well do it surrounded by Kentucky greenery.

It’s a fitting upgrade for a company that’s been on a roll lately — expanding distilling operations, scooping up awards like the “U.S. Best Managed Company” (two years running, thanks to Deloitte Private and The Wall Street Journal), and keeping Bardstown and Louisville firmly planted on every bourbon lover’s map.

Mayor Craig Greenberg called the new HQ “a testament to Louisville’s economic strength,” but for fans, it’s also a reminder of something bigger: Heaven Hill is betting on people, community, and, of course, world-class whiskey.

If you’re a fan of the amber stuff — whether you swear by Elijah Craig, can’t resist a pour of Henry McKenna, or love hunting down limited Heaven Hill Bottled-in-Bond releases — this move should catch your eye. A modern home base for innovation means the next great bourbon might already be aging in a rickhouse, waiting for its moment.

Cheers to Heaven Hill for proving that in bourbon, legacy and progress can — and should — go hand in hand. Thriving Together sounds about right.