NOTE: This article is based upon internet research – I am not a member of the Tennessee Squire Association. The information could be incorrect and I’ll update it as I find out different information.

I got home this evening from a date with my wife and I saw something on Facebook that was a bit confusing and new. I saw this come up:

The actual post (which I can’t find now) was someone sharing their land deed from the program.

I’m not a huge Jack Daniels fan, but it caught my attention, so I decided to do a deep dive into the world of the Tennessee Squire Association and figure out what the heck it was and how to become a member.

The Essence of Being a Tennessee Squire

A Tennessee Squire is an honorary designation granted to individuals who are fervent supporters and advocates of Jack Daniel’s Tennessee Whiskey. The Tennessee Squire Association, created by the Jack Daniel Distillery, serves as a platform to recognize and honor those who embody the spirit of the brand. Holding the title of Tennessee Squire is considered a mark of distinction and a testament to one’s genuine passion for this iconic American whiskey.

To me – It sounds like a really cool marketing plan (as a marketing professor, I am a fan), so I like how they are setting their brand ambassadors aside and giving them special perks. It reminds me a bit of the Makers Mark Ambassador program (which is amazing).

How to Become a Tennessee Squire

This is where my research went a little awry. Usually these type of marketing programs have a lot of promotion and hoopla around it. Instead – I was met with this screen:

I don’t have a plot number and I tried clicking on the link for more information. All I was given was the contact form for the Jack Daniel’s contact form.

So with a little more digging, I found out this is an invite only program. And even crazier, you can only be invited by a current member. Since I have never met a member, I guess I don’t have a strong chance of getting in.

It seems very exclusive.

If you are a member, let me know so I can get a little more insight. Most of my research was from forums and old posts, so it’s as accurate as I could find.

The Benefits of Being a Tennessee Squire

Being a Tennessee Squire goes beyond a simple title. It comes with a range of benefits that further enrich your connection to Jack Daniel’s Tennessee Whiskey.

Some advantages of being a Tennessee Squire include:

1. Exclusive Events: Gain access to special events, such as distillery tours, tastings, and gatherings designed specifically for Tennessee Squires. These occasions offer a unique opportunity to immerse yourself in the world of Jack Daniel’s and connect with fellow enthusiasts.
2. Limited-Edition Releases: Receive early access to limited-edition releases and rare expressions from the Jack Daniel’s distillery. These coveted bottles often have distinct characteristics or unique stories behind them, making them highly sought after by collectors and connoisseurs.
3. Insider Information: Stay informed through the quarterly Tennessee Squire Association newsletter, which provides updates on upcoming releases, behind-the-scenes insights, and fascinating stories from the world of Jack Daniel’s Tennessee Whiskey.

What Is A Tennessee Squire Deed?

A Tennessee Squire deed, also known as a “Land in Lynchburg, Tennessee” deed, is a unique and symbolic document presented to individuals who become Tennessee Squires. It serves as a physical representation of their honorary title and affiliation with the Jack Daniel’s Tennessee Squire Association.

The Tennessee Squire deed holds sentimental value and is often cherished by those who receive it. It is typically a decorative certificate that includes personalized details such as the individual’s name, a unique identification number, and the official Tennessee Squire Association logo. The deed may also feature artwork or imagery associated with Jack Daniel’s and Lynchburg, Tennessee.

While the Tennessee Squire deed does not grant any legal ownership or rights to land in Lynchburg, it carries significant meaning within the context of the Tennessee Squire community. It symbolizes a connection to the heritage and legacy of Jack Daniel’s Tennessee Whiskey and represents the individual’s commitment to supporting and promoting the brand.

Tennessee Squires often proudly display their deeds, either framed or kept in a special place, as a tangible reminder of their involvement and dedication to the Jack Daniel’s family. It serves as a conversation starter and a point of pride among whiskey enthusiasts.

It’s important to note that the Tennessee Squire deed is a commemorative item and should not be confused with an actual land deed or legal document. Its purpose is to honor and celebrate the individual’s association with the Tennessee Squire Association and their appreciation for Jack Daniel’s Tennessee Whiskey.

A Look Behind The Login Page

If you know me, I always do my full research and end up finding more information than most people can ever imagine.

I’m going to share some screenshots from “behind the curtain” of the Tennessee Squire club.

As you can tell, it’s really a fancy (and well done) marketing ploy for Jack Daniels brand ambassadors. And I can’t be mad. I don’t even drink Jack Daniels and I wanted to be a part of the club. So kudos to Jack for thinking of this idea.

Conclusion

Becoming a Tennessee Squire is an honorable distinction that highlights your genuine appreciation for Jack Daniel’s Tennessee Whiskey. By joining the Tennessee Squire Association, you become part of a community of like-minded individuals who share your passion for this iconic spirit. With exclusive benefits, access to special events, and the opportunity to discover limited-edition releases, being a Tennessee Squire allows you to deepen connection to the wonderful world of Jack Daniels spirits.