LOUISVILLE, KY – June 17, 2025 – Old Forester Distilling Co. today announced the national release of its new Old Forester Cocktail Cherries, a premium addition designed to complement the brand’s distinguished portfolio of American whiskeys. These cherries offer a…
Midway, KY — June 12, 2025 — Bluegrass Distillers officially opened the doors to its new home at Elkwood Farm with a ribbon cutting celebration that brought together community members, state leaders, and industry partners. The 62-acre farm, located in…
Louisville, KY, June 5, 2025 – Today, Old Forester® announces the national debut of one of its most coveted and rarest expressions, President’s Choice. Previously available only at the Old Forester Distillery in Louisville, this marks the first time President’s…
BARDSTOWN, KY — Heaven Hill Brands is proud to celebrate the contributions of Bernie Lubbers, who is transitioning from his day-to-day role as National Whiskey Ambassador effective May 1, 2025. Lubbers will continue his long-standing relationship with Heaven Hill as Whiskey…
I remember the first time I truly “got” bourbon. It wasn’t some grand revelation or life-changing moment. No, it was a quiet evening, a good conversation, and the kind of whiskey that makes you stop and appreciate everything that went…
As the bourbon industry continues to evolve in 2026, several significant shifts are set to redefine its trajectory. While craft distilleries, sustainability, and global expansion are certainly top of mind, the influence of international trade policies, particularly tariffs, and evolving…
One of the most high-profile examples of how tariffs affect the bourbon industry came in 2018, when the United States imposed retaliatory tariffs on European Union products. The European Union, in turn, retaliated by imposing tariffs on American-made products, including…
As bourbon drinkers, we understand the allure of a well-crafted glass of whiskey. The rich amber color, the smooth, caramel flavors, and that comforting warmth that washes over you as you take a sip—bourbon has a charm that’s hard to…
The Tennessee Squire Association (TSA) isn’t just an exclusive club; it’s a community of like-minded individuals united by one common love: Jack Daniel’s whiskey. For over 60 years, the Tennessee Squire Association has served as the heartbeat of the Jack…
If you’re a bourbon drinker, you know that the world of whiskey is vast. There’s a whole smorgasbord of bottles lining shelves at liquor stores, each offering its own unique flavor profile, history, and sometimes, a bit of hype. But…
