The world of bourbon is not just confined to distillery releases and retail shelves. There exists a thriving secondary market where bourbon enthusiasts trade, sell, and buy coveted bottles that are no longer available in stores. In this in-depth blog post, we delve into the intricacies of the bourbon secondary market, exploring how it works, its impact on the industry, and some notable examples that shed light on this fascinating phenomenon.

1. Understanding the Bourbon Secondary Market: The bourbon secondary market refers to the buying and selling of bottles by individuals, often collectors or enthusiasts, outside of the traditional retail channels. It is driven by the scarcity and high demand for limited edition and allocated bourbons. The prices of these bottles can vary significantly, often exceeding their original retail prices due to their rarity and desirability.
2. Factors Influencing Secondary Market Prices: Several factors contribute to the pricing dynamics within the bourbon secondary market:a. Limited Availability: Bottles that are produced in limited quantities or released as special editions tend to command higher prices. Examples include highly sought-after bourbons like Pappy Van Winkle and Buffalo Trace Antique Collection.b. Rarity: Bottles that are no longer in production or are considered “unicorn” bottles due to their extreme scarcity tend to fetch premium prices. Examples include discontinued releases like the original Stitzel-Weller bourbons.c. Age and Vintage: Older and vintage bourbons, particularly those from well-regarded distilleries or with unique aging characteristics, often command higher prices. Antique bottles from historic distilleries like Old Crow or Old Taylor are highly sought after by collectors.d. Reputation and Hype: Bottles associated with acclaimed distilleries or receiving high scores and positive reviews from whiskey experts can create a buzz in the secondary market, driving up prices. For instance, limited releases from distilleries like Four Roses or Willett often generate significant interest.
3. Platforms and Channels in the Secondary Market: The bourbon secondary market operates through various channels, both online and offline. Some popular platforms include:a. Online Auctions: Websites like Whisky Auctioneer, WhiskeyBid, and Bottle-Spot facilitate the auctioning of bourbon bottles, allowing buyers and sellers to participate from around the world.b. Online Marketplaces and Forums: Online platforms such as Reddit, Facebook groups, and dedicated whiskey forums provide spaces for enthusiasts to connect, trade, and sell bottles.c. Retailers and Liquor Stores: Some retailers and liquor stores, both physical and online, engage in secondary market activities by offering allocated bottles at marked-up prices.
4. Ethical and Legal Considerations: It is essential to note that the bourbon secondary market operates in a legally gray area. Laws regarding the reselling of alcohol vary by jurisdiction, and individuals must adhere to local regulations. Additionally, counterfeit bottles and scams are a concern in the secondary market. Buyers should exercise caution, research sellers, and be vigilant to ensure authenticity and fair dealings.

Example: The Case of the Van Winkle Bourbons One of the most prominent examples of the bourbon secondary market’s impact is the Van Winkle bourbons. The limited availability and exceptional quality of these whiskies have led to soaring prices in the secondary market. Bottles that originally retailed for a few hundred dollars can now fetch thousands of dollars on the secondary market, making them highly coveted collectibles.

The bourbon secondary market provides a fascinating avenue for enthusiasts to access rare and sought-after bottles that may be otherwise unattainable through traditional retail channels. However, it is essential to navigate this market with caution, understanding the risks, legality, and ethical considerations involved. Whether you choose to participate in the bourbon secondary market or simply observe from afar, it remains an intriguing facet of the bourbon world, shaping the experiences and passions of whiskey enthusiasts.

In the vast realm of spirits, few hold the same level of intrigue and cultural significance as bourbon. From its humble beginnings as “corn whiskey” to its status as America’s Native Spirit, bourbon has a fascinating history that has shaped the industry and captured the hearts of enthusiasts worldwide. In this five-part series, we embark on a journey through time to uncover the captivating story of bourbon. In Part 1, we delve into its origins, tracing the path from moonshine to mainstream success.

1. The Whiskey Rebellion and Early Distillation: To understand the origins of bourbon, we must first look back to the late 18th century and the Whiskey Rebellion. This pivotal event arose from the federal government’s decision to tax whiskey, leading to an uprising among farmers and distillers in the newly formed United States. These early distillers, many of whom were of Scotch-Irish descent, laid the foundation for the whiskey-making traditions that would later evolve into bourbon.
2. Kentucky: The Birthplace of Bourbon: While bourbon has roots in various regions, it was in Kentucky where it truly found its home. The state’s fertile soil, abundant corn crops, and limestone-rich water provided the perfect ingredients for distilling high-quality whiskey. Early settlers in Kentucky began experimenting with distillation techniques, eventually perfecting the process that would give birth to bourbon as we know it today.
3. The Rise of Corn Whiskey: In the late 18th and early 19th centuries, whiskey production in the United States predominantly revolved around corn-based spirits. These early forms of whiskey, often referred to as corn whiskey, laid the groundwork for the development of bourbon. Distillers began to recognize the benefits of aging the spirit in charred oak barrels, a practice that would become a defining characteristic of bourbon.
4. The Whiskey Trailblazers: While many distillers played a role in shaping bourbon’s history, several key figures stand out as true trailblazers. Individuals such as Jacob Beam, Elijah Craig, and Evan Williams pioneered innovative techniques, refined the distillation process, and laid the groundwork for the bourbons we enjoy today. Their legacy lives on through the brands that bear their names.
5. The Birth of the Term “Bourbon”: The precise origins of the term “bourbon” are shrouded in mystery and legend. One popular theory suggests that it was named after Bourbon County, Kentucky, which was once a prominent distilling region. Another theory suggests that the name pays homage to the French Bourbon dynasty, reflecting America’s close ties to France during the Revolutionary War. Regardless of its etymology, the term “bourbon” became synonymous with high-quality American whiskey.

As we conclude Part 1 of our series on the history of bourbon, we’ve uncovered the origins of this beloved spirit. From the Whiskey Rebellion to the birth of bourbon in Kentucky, we’ve witnessed the evolution of a spirit that would eventually become a symbol of American craftsmanship. Stay tuned for Part 2, where we’ll explore the trials and tribulations of bourbon during Prohibition and its subsequent resurgence. So, raise your glass and toast to the remarkable journey of bourbon, from moonshine to mainstream success. Cheers!

Bourbon history is filled with more than just barrels and bottles—it’s also a treasure trove of hilarious and peculiar stories. From distillery mishaps to eccentric personalities, the world of bourbon has seen its fair share of laugh-out-loud moments. So, grab a glass of your favorite bourbon and get ready to chuckle as we delve into the funny side of bourbon history.

1. The “Great Bourbon Heist” of 1969: In one of the most notorious incidents in bourbon history, a gang of thieves stole over 120 barrels of bourbon from the Old Fitzgerald Distillery. The amusing twist? They used a makeshift pipeline to siphon the bourbon into tankers. It’s hard not to imagine their wild scheme as a scene straight out of a comedy caper.
2. The “Toilet Bourbon”: Legend has it that during Prohibition, some resourceful bootleggers stored their precious bourbon in hidden compartments within toilets. It was a clever way to disguise their illicit activities, and we can’t help but chuckle at the thought of someone unsuspectingly sitting atop their secret stash.
3. Colonel Albert B. Blanton’s Warehouse Rides: Colonel Albert B. Blanton, the former president of the Buffalo Trace Distillery, was known for his eccentric ways. One of his quirks was riding a horse-drawn wagon through the distillery’s aging warehouses, hand-selecting barrels of bourbon for bottling. It’s a comical image—a distinguished gentleman navigating through rows of whiskey-filled barrels on a whimsical wagon ride.
4. The Case of the “Vanishing” Bourbon: In 2013, approximately 9,000 barrels of bourbon went missing from two distilleries in Kentucky. Investigators were stumped until they discovered the culprit—an aging warehouse worker who had been slowly siphoning off the bourbon over the years. The sheer audacity of stealing thousands of barrels of bourbon under the radar is both absurd and amusing.
5. The “Great Bourbon Barrel Theft” of 2015: In a plot reminiscent of a slapstick comedy, a group of thieves managed to steal an entire truck filled with bourbon barrels from a distillery in Georgia. The stolen truck was found abandoned a few miles away, but the bourbon barrels were nowhere to be seen. The incident left both law enforcement and bourbon lovers scratching their heads, wondering how someone could pull off such a brazen act.
6. The Bourbon-Drinking Goat: At the Old Taylor Distillery in Kentucky, there was once a goat named “Bourbon” who had developed a taste for the spirit. Visitors would often find the mischievous goat sneaking sips from unattended glasses of bourbon. It’s a lighthearted tale that adds a touch of whimsy to the world of bourbon.
7. The “Bourbon-Soaked” Barrel Mishap: In a comical mishap, a bourbon barrel at a distillery in Kentucky leaked and seeped into the floor below. The resulting fumes intoxicated the workers in the basement, creating a hilariously chaotic scene as they stumbled around, struggling to maintain their balance. It’s a reminder that even bourbon barrels can have a mischievous sense of humor.

Bourbon history is not just about the liquid in the bottle—it’s also a repository of amusing and entertaining tales. From daring heists to eccentric characters, these stories bring a smile to our faces and add a layer of whimsy to the rich tapestry of bourbon culture. So, the next time you sip your favorite bourbon, remember that behind every barrel-aged beauty lies a funny story waiting to be discovered. Cheers to the laughter and joy that bourbon history brings!

If you’re curious about diving into the world of bourbon but don’t know where to start, fear not. We’ve compiled a list of the top 10 bourbons for beginners that will take your taste buds on a delightful journey. From smooth sippers to flavor-packed surprises, these bourbons are sure to ignite your passion for this golden elixir. So, grab a glass, put on your adventurous spirit, and let’s explore the exciting realm of beginner-friendly bourbons!

1. Maker’s Mark: Kickstarting our bourbon adventure is Maker’s Mark, known for its approachable and mellow flavor profile. With notes of caramel and vanilla, it welcomes beginners with open arms. Take a sip and let the sweet embrace of this classic bourbon warm your palate.
2. Buffalo Trace: Buffalo Trace is a go-to bourbon for beginners, offering a well-balanced experience with hints of caramel, vanilla, and a touch of spice. It’s smooth, easy-drinking, and a crowd-pleaser for whiskey enthusiasts of all levels. Prepare to be impressed by this Kentucky gem.
3. Woodford Reserve: As you progress on your bourbon journey, Woodford Reserve beckons. This Kentucky distillery produces a bourbon with a complex and sophisticated character. With flavors of oak, dark fruit, and spice, it offers a deeper exploration of the bourbon landscape.
4. Four Roses Yellow Label: For those seeking a versatile and budget-friendly option, Four Roses Yellow Label is a fantastic choice. Its gentle and approachable nature, coupled with hints of fruit and spice, makes it a great introduction to the world of bourbon. Get ready to fall in love with this smooth operator.
5. Elijah Craig Small Batch: Looking for a bourbon with a little more intensity? Elijah Craig Small Batch delivers with its rich, full-bodied flavor. With notes of caramel, toffee, and a touch of smokiness, it showcases the depth and complexity that bourbon has to offer.
6. Evan Williams Single Barrel: Evan Williams Single Barrel is a bourbon that commands attention. Each bottle is sourced from a single barrel, ensuring a unique and distinctive flavor profile. With rich caramel, vanilla, and toasted oak notes, it’s a sip worth savoring. Prepare to be captivated by this small-batch gem.
7. Jim Beam Black Label: Jim Beam Black Label is a bourbon that strikes a perfect balance between smoothness and complexity. With its subtle vanilla and caramel notes, it offers a glimpse into the world of Jim Beam’s iconic bourbon while still being accessible for beginners. Raise a glass and enjoy the timeless appeal of this classic choice.
8. Bulleit Bourbon: Bulleit Bourbon is a bourbon with a bold personality that captures the essence of frontier spirit. Its high rye content adds a pleasant spice that dances on the tongue. With its distinctive flavor and a touch of sweetness, it’s a bourbon that demands attention and rewards the adventurous palate.
9. Old Forester: Old Forester, the first bourbon to be sold exclusively in sealed bottles, carries a legacy of craftsmanship. Its smooth and well-balanced profile, with notes of caramel and hints of fruit, makes it a reliable choice for both bourbon beginners and connoisseurs alike. Raise a glass to the timeless elegance of Old Forester.
10. Wild Turkey 101: We couldn’t wrap up our bourbon adventure without a wild ride, and Wild Turkey 101 delivers just that. With its robust and bold flavor, this bourbon stands tall with a high rye content and a touch of spice. It’s a bourbon that leaves a lasting impression and ignites the fire of whiskey exploration.

There you have it, the top 10 bourbons for beginners that will kickstart your journey into the wonderful world of bourbon. From the smooth sippers to the flavor-packed surprises, these bourbons offer a range of experiences that will delight your palate and ignite your passion for this beloved spirit. So, grab a bottle, pour a glass, and raise a toast to the beginning of your bourbon adventure. Cheers to exploring new flavors and discovering your favorite bourbon along the way!

Ah, being a Tennessee Squire—a title that comes with a certain swagger, a twinkle in the eye, and a glass of Tennessee whiskey always within reach. It’s like being part of an exclusive club, where sippin’ on smooth amber nectar is the secret handshake. So, let’s embark on a hilarious journey and explore the wild and wonderful world of being a Tennessee Squire!

1. The Noble Title: Being a Tennessee Squire isn’t just a fancy label; it’s a lifestyle upgrade. Picture yourself strutting around with an extra pep in your step, proudly proclaiming, “I’m a Squire!” It’s the kind of title that instantly boosts your street cred, making you the envy of whiskey aficionados everywhere.
2. Bonding with Whiskey Royalty: As a Tennessee Squire, you’re part of an elite group that shares a love for Tennessee whiskey. You have the opportunity to bond with fellow Squires, swapping stories about your whiskey adventures and engaging in spirited debates about the best way to enjoy that golden elixir. It’s like joining a secret society, except the secret is the unmistakable smoothness of Tennessee whiskey.
3. Whiskey Perks Galore: One of the perks of being a Tennessee Squire is the access to exclusive experiences and goodies. Imagine receiving a package in the mail, and instead of bills and junk mail, you find whiskey-related surprises—like personalized whiskey stones, limited edition releases, or maybe even a mini barrel to age your own whiskey at home. It’s like Christmas morning, only better and with a whiskey twist!
4. The “Sip with Style” Mentality: As a Tennessee Squire, you develop a refined palate and a “sip with style” mentality. Gone are the days of slamming back shots like a college freshman. Instead, you savor each sip, relishing the complex flavors and aromas that dance on your taste buds. You become a whiskey whisperer, capable of detecting the subtlest notes of caramel, vanilla, and oak. It’s like being a connoisseur, except you do it with a wink and a smile.
5. The Whiskey Swagger: There’s something undeniably cool about being a Tennessee Squire. You exude an air of sophistication and confidence, even when you accidentally spill a drop of whiskey on your favorite shirt. You handle it with grace, knowing that a true Squire can handle any whiskey-related mishap with style. It’s like having an invisible cloak of suaveness that only fellow Squires can see.
6. Whiskey Wisdom and Witty Comebacks: Being a Tennessee Squire comes with a wealth of whiskey knowledge that you can whip out at parties or use to impress your friends. You’ll become the go-to person for whiskey trivia, cocktail recipes, and hilarious whiskey-related jokes. Who needs knock-knock jokes when you can drop a whiskey pun that leaves everyone in stitches? It’s like having a whiskey-infused superpower.

Conclusion: So, my fellow whiskey enthusiasts, embrace the unique privilege of being a Tennessee Squire. Embody the spirit of Tennessee whiskey with style, swagger, and a healthy dose of laughter. Remember, being a Squire isn’t just about the whiskey—it’s about the camaraderie, the shared love for the amber nectar, and the ability to find humor in even the most bourbon-soaked moments. So, raise your glass and toast to the awesomeness of being a Tennessee Squire—may your whiskey always be smooth, and your adventures always be hilarious!

The holiday season is upon us, and if you’re wondering how to surprise your husband with a gift that will make his spirits soar (pun intended), look no further than a bourbon advent calendar!

Picture this: 24 days of excitement, discovery, and an excuse to drink bourbon every day. It’s like the North Pole meets the Bourbon Trail—a merry mashup that’ll have your hubby ho-ho-ho-ing with delight!

1. Unwrap the Spirit of Christmas: Let’s be honest, the same old socks and ties have lost their festive charm. This year, give your husband something truly special—a bourbon advent calendar that brings joy to every day leading up to Christmas. It’s a gift that keeps on giving, making the holiday season a spirited celebration.
2. Every Day is Like Bourbon Christmas: Who says Christmas only comes once a year? With a bourbon advent calendar, your husband gets to experience the joy and excitement of unwrapping a new bourbon surprise every day. It’s like waking up to a mini bar under the Christmas tree—except it fits neatly on the kitchen counter.
3. A Spirited Journey of Discovery: If your hubby fancies himself a bourbon connoisseur or simply enjoys a good glass of amber nectar, an advent calendar filled with different bourbon expressions is the perfect opportunity for him to explore new flavors and expand his palate. Each day brings a new adventure, a chance to discover his new favorite bourbon, and perhaps even become a self-proclaimed bourbon aficionado.
4. Counting Down to the “Proof” of Love: With a bourbon advent calendar, the anticipation builds as each door is opened. It’s a playful countdown to the big day, and as the calendar dwindles, so does the wait for that long-awaited bottle of Christmas cheer. Plus, imagine the thrill on your husband’s face as he realizes there are 24 delightful drams waiting to be savored!
5. Funny and Festive: Let’s face it, sometimes the best gifts are the ones that make us laugh. A bourbon advent calendar is not only a unique and thoughtful present, but it also adds a touch of humor to the holiday season. Just imagine the giggles as your husband declares, “Forget milk and cookies, Santa, leave me bourbon and a rocks glass!”
6. Cheers to Memorable Moments: The holiday season is all about creating memories with loved ones. With a bourbon advent calendar, each day becomes an opportunity for you and your husband to cozy up by the fireplace, exchange stories, and sip on some liquid cheer. It’s a bonding experience that adds an extra dose of warmth and merriment to the festive season.

This year, ditch the predictable gifts and surprise your husband with a bourbon advent calendar that brings joy, laughter, and a daily dose of bourbon goodness. It’s a unique and unforgettable present that will make him feel like the luckiest guy in the world. So, raise your glasses, and let the bourbon-fueled holiday countdown begin!

Disclaimer: Please remember to enjoy bourbon responsibly and encourage your husband to savor each sip in moderation.