Old Forester’s Birthday Bourbon is one of those releases that bourbon lovers circle on the calendar every year. It’s not just a bottle, it’s a tradition — a celebration of founder George Garvin Brown’s birthday and a masterclass in what…
LOUISVILLE, KY – July 16, 2025 – Today, Old Forester announces the annual release of a fan favorite: 1910 Extra Extra Old, part of 117 Series. The double-barreled bourbon is aged for an extra 24-months in a heavily charred secondary…
Big moves are happening in Bourbon Country, and Heaven Hill just made one that says a lot about where they’re headed next. Earlier today in Louisville, Heaven Hill — the folks behind classics like Elijah Craig, Evan Williams, and Heaven…
LOUISVILLE, KY – June 17, 2025 – Old Forester Distilling Co. today announced the national release of its new Old Forester Cocktail Cherries, a premium addition designed to complement the brand’s distinguished portfolio of American whiskeys. These cherries offer a…
Midway, KY — June 12, 2025 — Bluegrass Distillers officially opened the doors to its new home at Elkwood Farm with a ribbon cutting celebration that brought together community members, state leaders, and industry partners. The 62-acre farm, located in…
Louisville, KY, June 5, 2025 – Today, Old Forester® announces the national debut of one of its most coveted and rarest expressions, President’s Choice. Previously available only at the Old Forester Distillery in Louisville, this marks the first time President’s…
BARDSTOWN, KY — Heaven Hill Brands is proud to celebrate the contributions of Bernie Lubbers, who is transitioning from his day-to-day role as National Whiskey Ambassador effective May 1, 2025. Lubbers will continue his long-standing relationship with Heaven Hill as Whiskey…
I remember the first time I truly “got” bourbon. It wasn’t some grand revelation or life-changing moment. No, it was a quiet evening, a good conversation, and the kind of whiskey that makes you stop and appreciate everything that went…
As the bourbon industry continues to evolve in 2026, several significant shifts are set to redefine its trajectory. While craft distilleries, sustainability, and global expansion are certainly top of mind, the influence of international trade policies, particularly tariffs, and evolving…
One of the most high-profile examples of how tariffs affect the bourbon industry came in 2018, when the United States imposed retaliatory tariffs on European Union products. The European Union, in turn, retaliated by imposing tariffs on American-made products, including…
