BARDSTOWN, KY — Heaven Hill Brands is proud to celebrate the contributions of Bernie Lubbers, who is transitioning from his day-to-day role as National Whiskey Ambassador effective May 1, 2025. Lubbers will continue his long-standing relationship with Heaven Hill as Whiskey…
I remember the first time I truly “got” bourbon. It wasn’t some grand revelation or life-changing moment. No, it was a quiet evening, a good conversation, and the kind of whiskey that makes you stop and appreciate everything that went…
As the bourbon industry continues to evolve in 2026, several significant shifts are set to redefine its trajectory. While craft distilleries, sustainability, and global expansion are certainly top of mind, the influence of international trade policies, particularly tariffs, and evolving…
One of the most high-profile examples of how tariffs affect the bourbon industry came in 2018, when the United States imposed retaliatory tariffs on European Union products. The European Union, in turn, retaliated by imposing tariffs on American-made products, including…
As bourbon drinkers, we understand the allure of a well-crafted glass of whiskey. The rich amber color, the smooth, caramel flavors, and that comforting warmth that washes over you as you take a sip—bourbon has a charm that’s hard to…
The Tennessee Squire Association (TSA) isn’t just an exclusive club; it’s a community of like-minded individuals united by one common love: Jack Daniel’s whiskey. For over 60 years, the Tennessee Squire Association has served as the heartbeat of the Jack…
If you’re a bourbon drinker, you know that the world of whiskey is vast. There’s a whole smorgasbord of bottles lining shelves at liquor stores, each offering its own unique flavor profile, history, and sometimes, a bit of hype. But…
Blanton’s Bourbon has long held a special place in the hearts of bourbon enthusiasts. For years, it was considered the quintessential “OG” of single-barrel bourbons—smooth, flavorful, and often difficult to find. Collectors would hunt for bottles, and it was a…
Introduction Bourbon has long been a symbol of craftsmanship, American culture, and tradition. Whether you’re a casual drinker or a seasoned connoisseur, the appeal of bourbon is undeniable. It’s a drink that has a storied history, a meticulous production process,…
Bourbon is more than just America’s native spirit; it’s a patient collaboration between nature, craftsmanship, and time. The nuances of bourbon aging shape everything we love about this whiskey—the flavor, the color, the aroma. Whether you’re exploring your first bottle…
