New York, NY –  (April 12, 2024) – Hatozaki Whisky is pleased to announce the third and latest addition to its “Omakase” Series – Hatozaki Omakase Rye Third Edition Mizunara Cask Finish. Now available in the US for a suggested retail price of $95 (750ml), the new limited-edition expression showcases the profound aging and finishing techniques of Kimio Yonezawa, 4^th generation Master Distiller & Blender.

Produced at the Kaikyō Distillery on the shores of the Seto Inland Sea, the Hatozaki Omakase collection was born of Yonezawa-san’s vision to create elegant and genuine whiskies that reflect the character of his family distillery’s unique terroir and maritime influences. Honoring the age-old Japanese concept of “Omakase,” known as “chef’s choice” in Japanese dining, the “Omakase” collection mirrors the idea of trusting the maker’s intuition – allowing for delightful experimentation of flavors and new exploration.

“I am honored to introduce the newest blend in our Omakase Collection to the US market,” says Yonezawa-san. “I was excited to experiment with the flavors of rye, a popular category with American whisky drinkers, and see how they would respond to native Japanese oak influence. We are thrilled with the final blend and confident it will be a surprising and rewarding choice for the seeker of exciting new whiskies to try.”

In that spirit, Kimio Yonezawa presents an innovative new blend consisting of rye whisky, that is aged in new charred oak and then finished in Japanese Mizunara casks, the rare Japanese white oak sourced from the Hokkaido and Tohoku forests. This expression will be limited to less than 3,000 bottles, each numbered and soldexclusively in the US market.

Hatozaki Omakase Rye Third Edition Mizunara Cask Finish is a testament to the seasoned artistry of the Yonezawa family aging tradition, crafted in small batches of no more than 10 casks. The blend, consisting of at least 51% rye, is aged in new charred oak and then finished in traditional Mizunara casks. This dual maturation allows the Mizunara to impart its distinctive character, resulting in notes of sandalwood, coconut, and Japanese incense – a refined encounter with Japanese elegance.

The new product joins Hatozaki’s core range including: Hatozaki Finest Whisky($45.99 ,750ml. bottle, 40% ABV) a blend of premium malt whiskies aged for up to 12 years in imported bourbon casks, imported sherry casks and native Sakura casks, the Japanese cherry wood; and Hatozaki Small Batch Whisky($65.99, 750ml., 46% ABV), a vatting of 100% malt whiskies aged in imported bourbon casks, imported sherry casks, and native Mizunara oak barrels, yielding a rich profile of sweet cereals and malty dried fruit, with a light touch of smoke and honey on the finish.

HATOZAKI OMAKASE RYE THIRD EDITION MIZUNARA CASK FINISH, 42% ABV:

Color: Amber

Nose: Immediate rye cereal notes lead, accompanied by fresh oak spice and a hint of menthol. Develops with honeycomb, sawn wood, and tropical fruit. Concludes with yeasty bread and oak.

Mouth: Soft entry with a tickle of fire, mint, and black pepper. Transforms into a robust oaky flavor, soft spice, and a rounded finish. Lingering hints of coconut, orange peel, and cloves.

Style: Harmonious, full-bodied palate with nuanced layers of flavor.

ABOUT HATOZAKI WHISKY

Produced at the Kaikyō Distillery on the shores of the Seto Inland Sea in Japan, Hatozaki is named for the Hatozaki Lighthouse sitting on the bay of coastline near the distillery, built in 1657 – a beacon of welcoming to all who visit and taste Hatozaki. The maritime climate and seaside terroir are ideal conditions for fine whisky maturing. Fourth-generation Master Distiller & Blender Kimio Yonezawa brings blending heritage from a long line of shochu distillers since 1917, and in 2017 he began producing Hatozaki whisky to honor the centennial of his family’s distillery and to carry on the tradition of Japanese distilling to a dynamic, evolving category he is most passionate about. The Hatozaki portfolio includes two permanent expressions, Hatozaki Finest Whisky and Hatozaki Small Batch Whisky, andaline of Limited Edition expressions, including the Hatozaki  “Omakase” whiskies – hand-selected by Yonezawa-san to create unique cask finishes that have included Mizunara, Sakura and other Japanese oak influence. Hatozaki presents a portfolio of whiskies that are elegant, smooth, and easy to enjoy. Hatozaki appeals to everyone in a delightfully welcoming way with a selection of balanced, mellow, and delicate whisky.

ABOUT THE KAIKYŌ DISTILLERY

The Yonezawa family’s experimentation with distilling goes back more than a century and has been a part of their story ever since. Kimio Yonezawa is the fourth generation of this legacy, having taken a keen interest in whisky and embarking on a journey of discovery. He channeled his passion for fine spirits into establishing the Kaikyō distillery and did it all with a single goal in mind: to be instrumental in honoring the past and contributing to the future of Japanese whisky-making. In addition to whisky, the Kaikyō Distillery produces 135°East Japanese Gin and Akashi-Tai Sakes.

ABOUT MARUSSIA BEVERAGES USA

Marussia Beverages USA is a national importer of premium spirits, sake, and wines including brands such as Hatozaki Whiskies, Mozart Chocolate Liqueurs, Torabhaig Scotch Whiskies, Bärenjäger Honey Liqueurs, 135° East Japanese Gin, and Akashi Tai Sakes. Marussia Beverages USA is part of the global group Marussia Beverages, with 14 distribution companies and 16 production sites throughout the world, achieving a turnover of 294 million euros in 2022. In respect for the deep roots of tradition paired with a taste for innovation, Marussia Beverages mission is to create and distribute quality brands that elevate expectations and provide authentic consumer experiences.

Louisville, KY, Jan. 17, 2024 – Today, Old Forester® announces the newest release in its coveted
and award-winning Whiskey Row Series – 1924. This 10-year-old age-stated bourbon is 100
proof and comprises a new mash bill for the brand.

Available nationwide, this marks the fifth installment in the Whiskey Row Series. Rather than
the traditional Old Forester recipe (72% corn; 18% rye and 10% malted barley), 1924 debuts a
new mash bill (79% corn; 11% rye and 10% malted barley).

The bottle marks an important point in Old Forester’s 153-year history.

During Prohibition, more than 200 distilleries in Kentucky alone were forced to close. Old
Forester, however, continued operations because the federal government issued it one of six
permits to bottle existing whiskey stocks as medicine. In 1924, Old Forester acquired barrels
from closed distillers, with different mash bills, and bottled that liquid as Old Forester. This
special release commemorates that moment in time.

This release honors the 100 th anniversary of that whiskey innovation. Old Forester is the only
bourbon brand produced before, during and after Prohibition.

“We are honored to commemorate this historical milestone with a new featured mash bill and
a beautiful 10-year age statement,’ Master Taster Melissa Rift said. “It allows whisky lovers to
taste just how dynamic our brand can be while staying rooted in our rich history.”

The Whiskey Row series now includes:
● 1870 Original Batch
● 1897 Bottled in Bond
● 1910 Old Fine Whisky
● 1920 Prohibition Style
● 1924 10-year-old

Each highlights a distinguishable moment in the brand’s 153-year history garnering its place in
the series and standing among Old Forester’s legacy.

Taste notes:

Color: Dark graham cracker.
Aroma: Soft notes of fudge, cocoa, marzipan, and cured tobacco layered over
hints of rich oak and warm cinnamon.
Flavor: Chocolate-covered graham cracker dusted with cinnamon.
Finish: Hints of spice and graham cracker crumbles.

Old Forester 1924 is 50% ABV (100-proof) and is available nationwide starting today at
participating retailers and at Old Forester Distilling Co. for $115.

For more information on Old Forester, please visit OldForester.com.

About Old Forester Bourbon:

Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown.
Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and
pledged, “There is nothing better in the market.”

About Brown-Forman:

For more than 150 years, Brown-Forman Corporation has enriched the experience of life by
responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee
Whiskey, Jack Daniel’s Tennessee RTDs, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee
Fire, Jack Daniel’s Tennessee Apple, Gentleman Jack, Jack Daniel’s Single Barrel, Woodford
Reserve, Old Forester, Coopers’ Craft, The GlenDronach, Benriach, Glenglassaugh, Slane,
Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Chambord, Fords Gin, and Gin Mare.
Brown-Forman’s brands are supported by approximately 5,200 employees globally and sold in
more than 170 countries worldwide. For more information about the company, please visit
brown-forman.com. Follow us on Twitter, Instagram, and LinkedIn.
Please sip responsibly.

Louisville, KY, Dec. 12, 2023 – Today, Old Forester® announces the newest release in its 117 series –
Scotch Cask Finish, a 93-proof liquid that honors George Garvin Brown’s Scottish heritage.

This limited-edition bottle celebrates Brown’s Gaelic roots with the sherry and wine barrels sourced and
matured from the protected Speyside region around the River Spey in northeastern Scotland. The cask
finish highlights Old Forester’s natural fruit character which is a result of fermentation with the oldest
yeast strain.

“This release is special to the family history our brand was built on,” said Old Forester Master Taster
Melissa Rift. “We‘ve been creating top-quality, rare and innovative expressions for 150 years, and this
scotch whiskey captures our founder’s spirit in another rich and smooth liquid, which I recommend
serving neat.”

Scotch Cask Finish marks the latest installment in the 117 Series, a limited-expression lineup that
debuted in Spring 2021 and focuses on innovation and experimentation.

Old Forester 117 Series: Scotch Cask Finish is bottled at 93-proof and is available starting today
(December 12) at the retail shop at Old Forester Distilling Co. and at select Kentucky stores. The
suggested retail price is $59.99

Tasting Notes

Nose- subtle hints of smoky char, milk chocolate drizzled over shortbread accompanied by mulled,
spiced fruit

Taste- baked apples and dried fruits with rich notes of toffee, cinnamon and chocolate rounded out by
toasted almonds and smoky char

Finish- silky and buttery with cocoa and baking spices lingering into an earthy and oaky finish

Old Forester 117 Series: Scotch Cask Finish is bottled at 93-proof and is available starting today at the
retail shop at Old Forester Distilling Co. and in select states for direct-to-consumer sales for $59.99 in
limited quantities – and at select Kentucky stores.

For more information on Old Forester, please visit OldForester.com.

NEW YORK, NY – November 1, 2023 – Bowmore® Islay Single Malt Scotch is pleased to unveil the latest bottle in the storied collaboration with fellow iconic luxury brand partner, Aston Martin: Bowmore Masters’ Selection Third Edition.

The 22-year-old single malt is crafted in the spirit of intentionality by both brands’ creative masters: Bowmore Master Blender Ron Welsh and Aston Martin Chief Creative Officer Marek Reichman. It has been double matured in purposefully selected European Oak, and Oloroso Sherry seasoned casks along with an optimal mix of American Oak hogsheads. The result yields the definitively constant character of Bowmore.

Now available in the US for an SRP of $400 per 750-ml. bottle, Bowmore Masters’ Selection Third Edition arrives to the US after a global rollout in markets including the UK, Germany, Canada, and China. Marking the fifth bottle collaboration in a series of marvellous releases since 2020, Masters’ Selection Third Edition represents a partnership driven by a constancy, inherent in each of the Masters’ own approach that comes to life, informed by beauty, knowledge, and inspiration.  Strength and depth unite, just as sweetness and intensity combine to create a powerfully rich and captivating symphony of flavors.

RonWelsh, Master Blender, Bowmore, said of the latest release: “In the creation of every individual Bowmore, we undertake an endless search for depth; of character, of flavour and with every step we capture the very essence of the past 240 years. This stunning whisky celebrates this defining constant which drives, inspires and immerses us in this quest. Working with Marek and his team has highlighted how this is fundamental to both our creative processes and outcomes.  It is my absolute pleasure to be able to work with Aston Martin as we challenge ourselves and our perceptions together, learning and growing as we go, this is without doubt the most exhilarating and rewarding of collaborations.”

Crafted with consideration over 240 years, Bowmore has an inherent appreciation as to how each moment comes to bear on the character of the whisky, and how time past has shaped today.  Rooted in intentionality, Bowmore’s whiskies are made with purpose, shaping every drop, adding depth and distinction of flavor to shape each single malt. It is this precise ethos which drives the collaboration: sharing the intention to manifest beautiful, timeless creations that define a collaborative legacy, with a firm eye on the future, inspiring what comes next.

For Aston Martin it is restless perpetuity which defines the ambition, the vision, and the focus in the creation of the world’s most desirable, ultra-luxury British performance sportscars, capable of unimaginable feats of engineering and breath-taking performance.

Marek Reichman, Executive Vice President and Chief Creative Officer, Aston Martin, said, “Our quest is without compromise and could be called obsessive, but that is what makes us relentless in our approach. Like Ron and his team, we push the bespoke nature of our craft to the limits in our pursuit of perfection. We never stop short or settle for anything but the best to achieve the beauty which defines us. This whisky is testament to their passion, talent and human skill.  I remain eternally inspired by the whisky making process and believe this masterpiece of flavour creation perfectly captures the spirit of Aston Martin.”

For more information, please visit:

www.bowmore.com

Facebook.com/BOWMORE
Twitter.com/BOWMORE
Instagram.com/BOWMORE

I wanted to share out the latest email I received from New Riff about their upcoming Fall 2023 Whiskey Club Releases.

We are so excited to announce our Fall 2023 Whiskey Club Releases – two 8-year-old whiskeys, the oldest products released by the distillery to date! An older expression of our award-winning 100% Malted Rye, and an inspired Wheated Bourbon will join the “High Note” limited edition lineup. 

These limited-edition bottles will go on sale at 12:00 pm EST on Friday, October 27th. 

Look out for your link to purchase and additional details on Wednesday, October 25th. We can’t wait to share these exciting new releases with you! 

New Riff High Note 8 Year Old 100% Malted Rye Whiskey

• Barrel Proof
• No Chill Filtration
• Aged 8 Years
• Mashbill: 100% Malted Rye
• Tasting Notes: Wood-spiced stone fruits, dusted with cardamom, cedar and citrus zest.
• MSRP $69.99

This rare release stems from several barrels held back for further aging from our first year of Malted Rye production, with barrels filled in December of 2014, and March and May of 2015. The December 2014 barrels are from batch #1 of Malted Rye. We used the same process as our usual Malted Rye Whiskey – Sour mashed, Kentucky Regimen, char #4. This offering stands out from our regular Mated Rye production as an older whiskey, obviously, but it is also barrel proof. 100% Malted Rye whiskeys are still a rare thing in Kentucky and in American whiskey more generally. This whiskey is perhaps the oldest Kentucky Malted Rye ever bottled, it bears the unmistakable savor of a fully matured whiskey, crossed with the delicate spice of Malted Rye. As with all of our whiskeys, we recommend enjoying neat, no ice, with a splash of water.

New Riff High Note 8 Year Old Bohemian Wheat Bourbon Whiskey

• Barrel Proof 
• No Chill Filtration
• Aged 8 Years
• Mashbill: 65% non-GMO corn, 18% Bohemian floor-malted wheat, 10% unmalted wheat, 7% dark wheat.
• Tasting Notes: Honeyed dark fruits with a peppered, toasty-bread finish.
• MSRP $69.99

This release stems from several barrels held back for further aging from our initial release of this recipe, under the “Maltster” label. Inspired by some of their favorite wheat beers, the distillers at New Riff created a Bavarian Dunkelweizen-style Bourbon mash bill, featuring floor-malted Bohemian wheat – the cornerstone of great wheat beer. Together with raw, unmalted wheat and a measure of roasted dark wheat, it creates a unique riff on one of the classic styles of Bourbon. New Riff Bohemian Wheat follows the New Riff production standards, namely, adherence to all the procedures in the Kentucky regimen, certainly including sour mashing, as well as New Riff’s unique step of boiling the unmalted small grains with the corn (here including the raw wheat). This Bourbon is unique from our core offerings because it is wheated, not a rye recipe. This “high wheat” recipe, with 35% of the mashbill comprised of wheat; is technically a “two grain” whiskey, just corn and wheat. It is safe to say there has never been anything like it in Kentucky- a Kentucky wheated Bourbon made with only corn and wheat, let alone inspired by a classic German wheat beer. As with all of our whiskeys, we recommend enjoying neat, no ice, with a splash of water. 

From time to time, I get emails with new releases and products that will be coming to market. I wanted to share a few of the recent updates I received for this 2023 holiday season.

Clermont Steep American Single Malt Whiskey is the first American Single Malt Whiskey to be released from the James B. Beam Distilling Co. under Freddie Noe, 8^th Generation Master Distiller of the Fred B. Noe Distillery. As a formally undefined category, Freddie Noe purposefully developed his own guidelines and defining factors for American Single Malt Whiskey while operating under the ultimate creative constraint – using a single grain. Clermont Steep is a product of singular focus and results in a singularly focused whiskey experience.

47% ABV | SRP: $59.99

ARDRAY™ Blended Scotch Whisky – Developed by Beam Suntory’s Chief Blender for Scotch, Calum Fraser, and Suntory’s team of blenders from Japan, ARDRAY Blended Scotch Whisky presents a fresh perspective to Scotch Whisky. 

48% ABV | SRP: $85

Hardin’s Creek Kentucky Series – This trilogy features three Kentucky Straight Bourbon Whiskeys and takes whiskey fans on a journey of ‘Kentucky Terroir’. All three expressions are aged for 17 years with the same mash bill — the only difference being the location of aging. This limited-edition collection of ultra-rare expressions includes Hardin’s Creek Clermont (released June 2023), Hardin’s Creek Frankfort (released August 2023), and Hardin’s Creek Boston (launching Sept 2023).

55% ABV | SRP: $169.99

House of Suntory 100^th Anniversary Limited Edition Japanese Whiskies:

YAMAZAKI: Established in 1923 —Yamazaki is Japan’s oldest malt distillery. The House of Suntory celebrates a century of pioneering Japanese whisky with the launch of two limited-edition expressions in celebration of its centennial:

·      Yamazaki 12-Year-Old: The House of Suntory’s centennial edition of Yamazaki 12 Year Old is designed in special celebratory packaging, as an homage to “Monozukuri” craftsmanship. The expression is bottled at 43 percent ABV and has a suggested retail price of $185.00 (750ml).

·      Yamazaki 18-Year-Old:  Yamazaki® 18 Year Old Mizunara is crafted to honor Suntory’s masterful use of Mizunara through the decades. The expression is bottled at 48 percent ABV and has a suggested retail price of $1,500.00 (700ml).

HAKUSHU: For the House of Suntory, this year marks a century since founder Shinjiro Torii established Yamazaki Distillery, and fifty years since the Hakushu Distillery was formed. This year, The House of Suntory announces two limited edition bottlings for Suntory Whisky’s centennial:

·      Hakushu® 12-Year-Old: The House’s centennial Hakushu 12 Year Old packaging is designed as an homage to “Monozukuri” craftsmanship. The illustration on the bottle captures the Hakushu Distillery in soft hues of verdant green, representing the forest surrounding the distillery. This expression is bottled at 43 percent ABV with a suggested retail price of $185.00 (750ml).

·      Hakushu® 18-Year-Old:  Refined and elegant, this rare Hakushu 18 Year Old Peated Malt brings a new angle to the world of peated whisky. Hakushu 18 Year Old Peated Malt is presented at 48 percent ABV with a suggested retail price of $1,200.00 (700ml).

HIBIKI: As 2023 marks a momentous year for the House of Suntory, the founding House of Japanese whisky is thrilled to reveal the long-awaited centennial release of Hibiki 21-Year-Old and a limited-edition bottle design of Hibiki Japanese Harmony that honors the four seasons and is a nod to the past, present, and future:

·      Hibiki 21-Year-Old: The centennial anniversary label design on the Hibiki 21-Year-Old is a reminder to appreciate life and embrace the changes that come with each passing moment. The result is a long and deep finish with undertones of spiced Mizunara wood. Bottled at 43 percent ABV with a suggested retail price of $5,000.

·      Hibiki Japanese Harmony: The House of Suntory’s centennial Hibiki Japanese Harmony bottle features motifs of snow, moon and flowers representing Japan’s changing seasons. Hibiki Japanese Harmony is bottled at 43 percent ABV with a suggest retail price of $200.

Bowmore Master’s Selection Third Edition (SRP: $400): The 5^th liquid collaboration between the two stories, ultra-luxury heritage brands. Double matured in purposefully selected European Oak, Oloroso Sherry seasoned casks along with the optimal mix of American Oak hogsheads, this 22-year-old single malt pays homage to the definitively constant character of Bowmore.

El Tesoro™ Mundial Collection: Knob Creek® Rye Edition (SRP: $175). is a unique expression of El Tesoro Añejo, aged for 12 months in genuine charred-oak Knob Creek Rye Whiskey barrels which held the liquid for 9 years, resulting in a delicious sipping tequila that is perfectly balanced with subtle sweetness and spice. As a special one-time release, this is the first and only time El Tesoro has been rested in Knob Creek Rye Barrels.

El Tesoro Mundial Collection: The Laphroaig Edition (SRP $175) is back by popular demand and the success of the 2021 release, the Camarenas are excited to be releasing another iteration of “Mundial” aged in Laphraoig casks. This year only, El Tesoro Mundial Collection: The Laphroaig Edition will also be available alongside the El Tesoro Mundial Collection: Knob Creek Rye Edition with updated premium gift packaging.

Ferrand Dry Curaçao Yuzu Late Harvest, a limited edition release from Alexandre Gabriel, owner of Maison Ferrand and Ferrand Cognac Master Blender, in consultation with spirits and cocktail historian David Wondrich, is made from the entire Yuzu and blended with brandy and Ferrand Cognac. The yuzu is harvested past peak maturity, a technique that concentrates the aromas of the yuzu, allowing Ferrand to capture incredible pastry notes which marry extremely well with the Ferrand Cognac base. (SRP: $35.99, 40% ABV).

The brand’s first permanent expression crafted from 100% malted barley is available now at duty-free outlets worldwide

Lynchburg, Tennessee (September 26, 2023) – The Jack Daniel Distillery introduces Jack Daniel’s American Single Malt Whiskey as the brand’s first permanent expression crafted from 100% malted barley. Jack Daniel’s American Single Malt is offered in a 1-liter size packaging at 90 proof for a suggested retail price of $99.99 and is available now exclusively in select duty-free retail locations across the globe. 

Jack Daniel’s American Single Malt is the latest innovation from the Jack Daniel Distillery, featuring a 100% malted barley mash bill that is ground, fermented and distilled in Lynchburg, Tennessee. The special whiskey is charcoal mellowed and then aged in new, charred American oak barrels before being finished in Oloroso Sherry Casks. 

“When we began experimenting with a 100% malt grain bill back in 2012, we knew it would be critical to put our own stamp on timeless Single Malt traditions and craft something that was uniquely Jack Daniel’s,” said Jack Daniel’s Master Distiller Chris Fletcher. “There was a lot of excitement surrounding our limited edition American Single Malt Special Release last year, and we are thrilled to now offer Jack Daniel’s American Single Malt to our friends around the world.”

Jack Daniel’s American Single Malt is rich and complex with aromas of soft oak, fruit and cocoa and notes of dark chocolate-covered nuts and berries with a subtle, sweet Oloroso Sherry finish. Distinctive packaging features a cork stopper and an embossed distillery stamp of America’s First Registered Distillery.

Offered in a 1-liter size at 90 proof (45% abv), Jack Daniel’s American Single Malt is available in select duty-free outlets worldwide beginning this month. To mark the launch, Jack Daniel’s is hosting more than 40 activations at airports across the globe, reaching an estimated 13 million shoppers and offering 60,000 tastings. 

 For more information, visit www.jackdaniels.com. 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s American Single Malt Whiskey, 45% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2023 Jack Daniel’s. All rights reserved.

NEW YORK, NY, September 18, 2023 – As 2023 marks a momentous year for the House of Suntory, the founding House of Japanese whisky is thrilled to reveal the long-awaited centennial release of Hibiki 21-Year-Old and a limited-edition bottle design of Hibiki Japanese Harmony that honors the four seasons and is a nod to the past, present, and future. The two limited releases mark the latest centennial whisky offerings from the House of Suntory’s anniversary celebration, honoring a century since founder Shinjiro Torii established Japan’s very first malt whisky distillery in 1923.

Originally making its debut in 1989, Hibiki is considered among the most prestigious whiskies in the world and has become one of the most sought-after Japanese blended whiskies. Hibiki is a harmonious blend of various malt and grain whiskies from Suntory’s Yamazaki, Hakushu and Chita distilleries. The limited-edition Hibiki 21-Year-Old is a delicate marriage of malt and grain whiskies that are meticulously blended to create an orchestra of flavors and aromas. For this special centennial edition, rare Mizunara oak is placed at the forefront, profoundly influencing the blend while still maintaining Hibiki’s character and essence.

“For the limited-edition Hibiki 21-Year–Old, our team took on the challenge of crafting a new blend to celebrate our centennial,” says Chief Blender of Suntory Shinji Fukuyo. “With meticulous precision, we managed to harness the challenging-yet-rewarding characteristics of Japanese Mizunara oak to accentuate the unique flavor profile for which our Hibiki whiskies are known. This special whisky showcases our continued dedication to craftsmanship at the House of Suntory.”

The centennial anniversary label design on the Hibiki 21-Year-Old bottle artfully displays a gradual transition of colors that evoke the sunrise in Japan, a symbol of life, vitality and the ever-flowing passage of time. In Japanese culture, the sun holds deep meaning, as it nurtures the surrounding nature and provides essential energy. It stands as a reminder to appreciate life and embrace the changes that come with each passing moment.

Tender gold in color, this extraordinary whisky embodies the spirit of “Wa,” or oneness, with enticing aromas. It offers refined and elegant notes of kumquat and jasmine with Japanese incense. The palate is subtly sweet and floral combined with spiced sandalwood and agarwood. The result is a long and deep finish with undertones of spiced Mizunara wood. Hibiki 21-Year-Old is bottled at 43 percent ABV. It is available globally in select markets with a suggested retail price of $5,000 a 700-ml. bottle.   

The House of Suntory’s centennial Hibiki Japanese Harmony bottle design brings the art of “Monozukuri” craftsmanship to life—it’s this same relentless pursuit for quality, ingenuity, and expressiveness that has inspired the design of each of the house’s centennial limited editions. The Hibiki Japanese Harmony centennial edition packaging features motifs of snow, moon and flowers representing Japan’s changing seasons. The ‘Kakehashi’ (bridge) depicted on the bottle links Japan and the world to the past, present and future. The water flowing underneath is pure and clear, symbolizing the cleansing of hardships and calamity. The ‘Kakehashi’ symbolizes the emotional connection of the Japanese people to their country’s unique seasonality and its significance in everyday life, fostering an appreciation for time that deeply resonates and inspires Hibiki.

Amber in color, this luminous and delicate whisky presents notes of rose, lychee, a hint of rosemary, mature woodiness and sandalwood on the nose. On the palate, it offers aromas of honey-like sweetness, candied orange peel and white chocolate. The finish is both subtle and tender with a hint of Mizunara. Hibiki Japanese Harmony is bottled at 43 percent ABV. It is available globally in select markets with a suggested retail price of $200 a 750-ml. bottle.

Earlier this year, the House unveiled its centennial edition Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt whiskies. Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old were also released for the centennial. All four are available in select markets around the world.

The House of Suntory invites fans to join its new global membership program, offering exclusive benefits such as early access to new releases, priority invitations to consumer experiences*, distillery news, cultural insights and more. To sign up and learn more about the House of Suntory, please visit us online here. 

*Limited number of invitations in key cities.

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About The House of Suntory

Since 1923, Suntory has been renowned as a pioneer of Japanese Whisky for its House of Master Blenders and for their Art of Blending. Founder Shinjiro Torii built Japan’s first malt whisky distillery in Yamazaki, and the Suntory legacy continued with Torii’s son and Suntory’s second Master Blender, Keizo Saji, who continued to establish distilleries including the Hakushu Distillery. As the generations of Suntory’s master blenders carry on, Suntory Whisky remains committed to heritage and innovation. The House of Suntory has been named four-time Distiller of the Year at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014). Suntory Whiskies are subtle, refined and complex. The portfolio includes Yamazaki, Hakushu, Chita, Kakubin, Hibiki, Suntory Whisky Toki and Ao. The House of Suntory portfolio also offers Roku Japanese Gin and Haku Japanese Vodka. Created from Japanese ingredients by the master artisans at the House of Suntory, Roku Gin and Haku Vodka represent the nature and spirit of Japan. This year, Suntory Whisky celebrates one hundred years of whisky innovation—a major milestone not only for the brand’s history, but for Japanese spirits culture as a whole. To mark this anniversary, the House of Suntory will be rolling out its centennial campaign throughout 2023.

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki®; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to inform consumers as they make choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.