As I was finishing up my other blog post, I got an email from New Riff (one of my favorite distilleries). I wanted to share the update and give you a little more information.

NOTE: I won’t share the link 🙂 – That’s for members of the New Riff Whiskey Club and would unfair to share it. I would highly recommend signing up for their club here: https://newriffwhiskeyclub.com/

The Info On The Spring 2023 New Riff Whiskey Club Sale

Dear Whiskey Club Member,

We are just two days away from our Spring 2023 New Riff Whiskey Club release! All the details on the upcoming release are below. Please read carefully as we have updated our process based on your feedback! The sale will begin at 12:00 pm on Friday May 26th. 

Follow the directions below and make sure to check out our FAQ in advance for smooth sailing: 

*We’ve updated our process, so be sure to read carefully! We don’t want anyone to miss out! This will be the only email you receive*
 

1. At 12:00 pm on Friday May 26th click the LINK below. 
2. Set your alarms and SAVE this email – we will not send you another email.
3. All sales are limited to 1 bottle of each expression, per person. You will not be able to check out with more than 2 total bottles in your cart. Duplicate purchases by a single NRWC account will be canceled and refunded. 
4. Sign in using your NRWC username and password in order to purchase. You will see your options under the “Spring 2023 Edition” Tab
5. **PLEASE be sure to use the same email we have on file for your Whiskey Club contact (wherever you are reading this email from) as you will have to use the same email you signed up for the club with. Often, we have customers using their work or personal email when their club account is through one or the other**
6. Click and complete check out. Please note all sales are first come, first serve, and limited per person. (NRWC membership does not GUARANTEE availability).
7. After checkout is complete, you will receive an offer to make an additional specialty purchase. Rest assured, your purchase of the club release will already be finalized, and this additional offer will only appear after your transaction is complete.
8. Pick up your bottles via appointment only. In addition to weekday slots, we’ve created three Saturday pickup parties in our Tower Room on the 3rd floor. Pickup parties will feature live music, light refreshments, and a cash bar. To join a pickup party, select a time on May 27th, June 3rd, or June 10th. These pickup slots are first come first serve. 
9. You’ll have 60 days from your purchase date to pick up in the shop, or your purchase will be automatically forfeited and refunded. 
10. FAQs on the release, logging in, checking out and pick up appointments below!

Thank you for being a New Riff Whiskey Club Member! Enjoy!

The link is: NOT HERE – Join their Whiskey Club to get it (or ask a friend) – https://newriffwhiskeyclub.com/

What New Riff Bourbons Can You Buy?

New Riff “Yellow Leaming” Kentucky Straight Bourbon Whiskey

• Bottled in Bond Without Chill Filtration
• 100 Proof, 50% ABV
• Aged at least 5 years
• Mashbill: 65% Heirloom Yellow Leaming Corn, 30% Rye, 5% Malted Barley

Yellow Leaming dates from 1824, when farmer Jacob Leaming began working with Native American corn in Hamilton County, Ohio. By the 1850’s, it had become one of the preeminent corns of the 19th century; it would go on to form the basis for the American agricultural history, and it came from right here in Hamilton County, Greater Cincinnati Ohio. Our Yellow Leaming was entirely sourced for us, and grown by, our wonderful farmer Charles Fogg of Greensburg, Indiana.

New Riff “Blue Clarage” Kentucky Straight Bourbon Whiskey

• Bottled in Bond Without Chill Filtration
• 100 Proof, 50% ABV
• Aged at least 5 years
• Mashbill: 65% Heirloom Blue Clarage Corn, 30% Rye, 5% Malted Barley

Blue Clarage corn was developed in the 1920’s by farmer Edmund Clarridge in Clinton County, Ohio. An authentic blue Ohio corn, it lends a marked difference to the whiskey compared to our usual recipe, replete with fruited, spicy tones.
The Blue Clarage corn, however, took a more circuitous route to our distillery; we were given 150 pounds of the Blue corn as seed stock from farmer Tony West at Appalachian Heirloom Plant Farm. Charles Fogg took this seed stock and grew it into a crop that sustained out singular production of this whiskey for years. Blue corn is often associated with tortilla chips, the Southwest and Mexico, but it comes from our homeland in the Ohio Valley, too.

New Riff Bottle Release FAQ

I can’t log in?
First ensure you have the correct email for your whiskey club account? Often, we have customers using their work or personal email when their club account is through one or the other? You can also try resetting your password? Please note, if this will be your first Whiskey Club purchase, you will need to create an account. NRWC accounts are free, no obligation and can be canceled at any time.
 
I can’t schedule a pickup date?
Due to the volume of sales our webstore may need a few moments to catch up to book your pickup date. Don’t worry, if you have an order confirmation you are all set and will receive an email or text with a link to schedule within a few hours. You will need an appointment to pick up your bottle.
 
I was not able to purchase, but saw someone online with more than one bottle. 
We’re sorry you missed the bottle. The good news is a limited amount of product will be available at select accounts throughout Kentucky this fall.  Additionally, we do everything in our power to ensure bottle sales are limited to one bottle per purchase. Oftentimes customers will pick up bottles for family and friends and appear to have more than one. 
 
A note on our whiskey club checkout during a release — what can happen when a whiskey sells out.
 
We have been overwhelmed by the support and enthusiasm you, our dear whiskey club, have shown for our limited and rarer products. Thank you for all of your support! This Spring we will be releasing our 9th whiskey via our NRWC platform, and proudly creating another opportunity for all of us (we’re club members too!) to have a fair shot to enjoy these special whiskies.
 
Each year, we tweak and improve our system, often responding to direct feedback from you! One item we have heard recently is confusion around having an item in your cart that seems to “disappear” before you can complete checkout. When this happens, there are more customers with bottles in their shopping cart than actual inventory. Thus, when the bottle sells out, many of you feel you have lost the bottle. After much conversation and deliberation with our tech partners, we still feel the current system offers the best opportunity for first come first serve sales and means this phenomenon may still continue.
 
We hope you can understand if this happens that it is simply the outcome of a higher demand than supply. The good news is, with your support and interest our production has increased year over year and we will continue to have more and more products available.

The Fine Print

Club membership does not guarantee availability. Members will be given notice on the published timeline and will be limited per person. You will not be able to check out with more than 2 total bottles in your cart. Duplicate purchases by a single NRWC account will be canceled and refunded. Editions will be first come first serve during online sale, which we anticipate will sell out quickly. Club members, or their designee will have 60 days from time of online sale to pick up their purchase in store, shipping is not allowed. If items are not picked up within 60 days, they will be automatically refunded, and your purchase will be forfeited. All communication regarding NRWC will be conducted via email, it is the responsibility of the member alone to keep their contact information up to date. NRWC members will be able to update their contact information through the website. Must be 21 years of age to purchase. 

Want To Grab Some, But Can’t Make It To Kentucky?

Shoot me an email at chris@thebourbonmaster.com and we can make a deal. I might be running down to pick up my bottles and would be happy to grab orders that can’t be grabbed.