Louisville, KY, June 12, 2024 – Today, Old Forester® announces a surprise release of its most
coveted and rarest expression, President’s Choice, just in time to celebrate Father’s Day.
Bottles from several single barrels will be sold online (where shipping is legal) and at Old
Forester Distillery starting at 10 a.m. June 12.

President’s Choice dates to 1964 when former Brown-Forman President George Garvin Brown II
offered the first private single barrels to customers. That tradition continues today as Old
Forester surprises consumers with a summer release of President’s Choice.

“President’s Choice is our most sought-after product – and most people never get the chance to
buy a bottle,” said Master Taster Melissa Rift. “We’re excited to announce this special
President’s Choice release just in time for Father’s Day.”

The limited release comes from single barrels each with unique flavor profiles. The quality and
characteristics of the barrels are crucial for the 7–12-year aging process and contribute to
optimal flavor within the 105-120 proof range.

President’s Choice retails for $225.

For more information on Old Forester, please visit OldForester.com.

Clermont, Kentucky (June 06, 2024) – The James B. Beam Distilling Co., home of the World’s #1  bourbon Jim Beam®, is excited to announce several new visitor experiences and an expanded events calendar this year. New offerings include brand-specific consumer experiences for Knob Creek® and Jim Beam® and for the first time ever, consumers will have access to the state-of-the-art Fred B. Noe Distillery with a limited series of “Behind The Beam” events where guests can enjoy a personalized tour and tasting led by one of our Master Distillers, Fred or Freddie Noe.

These newly designed experiences have been thoughtfully curated to make guests feel part of the First Family of Bourbon and immerse them into their 229 years of whiskey-making expertise. In 2022, The James B. Beam Distilling Co. underwent a multi-million-dollar campus renovation including a revamp of the American Outpost, opening of The Fred B. Noe Distillery, and adding The Kitchen Table restaurant, further establishing the distillery as a must-visit tourism destination. Since then, daily visits have increased by 60%, and last year alone, The James B. Beam Distilling Co. welcomed over 126,000 visitors. This is part of a larger post-pandemic tourism trend and travel boom, and according to the Kentucky Distillers’ Association, the Kentucky Bourbon Trail surpassed a record-breaking two million visitors in 2022.

For the first time in 229 years, father and son Master Distillers are working alongside one another to continue inventing and reinventing the American Whiskey category. Fred Noe, 7th Generation Master Distiller, oversees some of the most well-known whiskeys in the world including Jim Beam®, Basil Hayden® and Knob Creek®; while his son Freddie, 8th Generation Master Distiller is at the helm of innovation in American Whiskey and oversees The Fred B. Noe Distillery which opened its doors in 2021 for small batch production of Booker’s®, Baker’s®, Little Book®, Legent®, and more.

The James B. Beam Distilling Co. Visitor Experiences

In addition to the new tours outlined below, guests can still book the classics like the Basil Hayden Culinary Tasting Experience, Family Reserve Tasting, Beam Made Bourbon Distillery Tour & Tasting, and Meet the Family Tasting. A list of tours can be found here.

·       Behind the Beam ($350): Get a glimpse behind the scenes at the production methods that helped the First Family of Bourbon build the world’s favorite Bourbon and an innovative portfolio of small-batch whiskeys. In Behind the Beam, guests are guided on a behind-the-scenes tour of the newly opened Fred B. Noe Distillery, have a front row seat to the bottling process of Knob Creek® Single Barrel Reserve and enjoy tasting and storytelling led by a Master Distiller. Following the tour, guests are treated to some of Beam’s finest whiskey and a few of the most sought-after new releases paired with a Kentucky-inspired lunch at The Kitchen Table. Behind the Beam dates and themes can be found here.

Themes:

·       Behind The Beam – Maturation Matters

Bourbon lovers can join Fred and Freddie Noe on an experience through the historic warehouses of James B. Beam Distilling Co. where guests will learn the secrets of how time, temperature and wood impact the World’s #1 Bourbon.

·       Behind The Beam – Little Book® + Country Ham

When Freddie Noe set out to make his own mark on the bourbon industry, he wanted to honor his grandfather Booker by creating a product with one attribute in mind: flavor. Join Freddie Noe as he takes you through the process of blending a new batch of Little Book and enjoy a tasting against other traditional bourbons to showcase the contrast and what blending can do to elevate flavors. After, you’ll join Freddie to see how his innovative flair extends to a famous family heirloom: Freddie’s country ham. Whether it is in bourbon or cooking, the Beam family has always pushed the boundaries of flavor.

·       Behind The Beam – Cocktails

Fred and Freddie love nothing more than using Beam bourbons to make cocktails. Yet with so much mixology experience, what are the favorite cocktails of the Master Distillers of the First Family of Bourbon? An immersive mixology experience in which you’ll explore which cocktails pair best with Beam Distilling brands. 

·       8 Generations Tasting Experience ($40): Taste through 229 years of whiskey making and discover the unique fingerprint each generation has left on this iconic spirit through a 40-minute guided experience. Guests will discover the Beam and Noe families’ rich legacy while tasting seven unique whiskeys, each a captivating chapter narrating their pioneering journey. From pre-prohibition classics to innovative contemporary expressions, this guided exploration lets guests experience the evolution of American Whiskey firsthand.

·       Knob Creek Tasting Experience ($25): Embark on a guided tasting experience featuring Knob Creek’s lauded small-batch bourbons and rye whiskeys. Learn the secrets behind Knob Creek’s unique aging process through a 30-minute guided tour and discover how each different varietal tells its own story and learn how the release of Knob Creek® was a major step toward making the small-batch whiskey movement what it is today.

·       Jim Beam Tasting Experience ($20): Journey through the iconic expressions of the World’s #1 Bourbon brand in this immersive experience with a curated selection of Jim Beam® expressions, allowing guests to appreciate the subtle nuances of each bottling. From Jacob Beam’s pre-prohibition roots to the modern-day leadership of Master Distillers Fred and Freddie Noe, this 30-minute guided exploration showcases the evolution of this iconic brand.

The Kitchen Table Restaurant and The Clermont Supper Club Dinner Series

The James B. Beam Distilling Co. has released 2024 dates for the Clermont Supper Club dinner series at The Kitchen Table, the full-service restaurant inspired by the original Beam family kitchen table, a place of storytelling, whiskey sharing and recipes. Guests can purchase dinner tickets and join Master Distillers Fred and Freddie Noe for an evening of Beam family-inspired fare, unique cocktails, tasting of new whiskeys and behind-the-scenes barrel stories directly from the First Family of Bourbon themselves. Dinner details and tickets can be found here.

Upcoming Clermont Supper Club Dates

·       Thursday, June 13 – Bardstown Bourbon Collection™

·       Thursday, July 18 – Knob Creek®

·       Thursday, August 15 – Bakers® 13

·       Thursday, September 12 – Little Book®

·       Thursday, October 17 – Beam Family 

·       Thursday, November 14 – Distillers’ Share™

·       Thursday, December 12 – Holiday Edition 

Please visit beamdistilling.com for more information about The James B. Beam Distilling Co. and to purchase tickets to any of these experiences. While tours are limited to guests age 21+, guests of any age can visit the grounds and The Kitchen Table restaurant.

The James B. Beam Distilling Co. is an ideal location and venue for weddings, corporate travel and meetings, family gatherings, bachelor(ette) parties, birthdays and more. Inquiries can be made here.

About The James B. Beam Distilling Co.

Founded by America’s first family of bourbon, the James B. Beam Distilling Co. has crafted genuine American Whiskey since 1795. Its portfolio includes globally coveted and award-winning whiskey brands including Jim Beam®, Basil Hayden®, Knob Creek®, Booker’s®, Baker’s®, Little Book®, Legent®, Old Tub®, Old Overholt®, Old Crow®, and Old Grand-Dad®. Maintaining the whiskey traditions of eight generations of family distillers while advancing the category through innovation, the Beam family has defined what American Whiskey could be and should be for more than 225 years. The James B. Beam Distilling Co. crafts American Whiskey with genuine, quality ingredients that are distilled and aged without compromise at its family distilleries in Clermont, Kentucky.

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com. 

LOUISVILLE, Ky. – Monday, Elijah Craig introduced the Official Bourbon Cocktail of the 2024 PGA Championship at Valhalla, “The Elijah Craig Mulligan.” The cocktail debuted at a fundraiser partnership with First Tee – Louisville where hundreds of avid golfing fanatics from across the city vied for a chance to win $25,000. Although there were no big winners from the contest, the ultimate winner was First Tee – Louisville, who received a sponsorship check from Elijah Craig for $10,000.

The Elijah Craig Mulligan is a refreshing cocktail that utilizes lemonade, tea infused with Elijah Craig Small Batch or Straight Rye Whiskey, soda water, a mint and lemon wheel garnish. There are no do-overs in tournament play. Fortunately, we’re a little more forgiving with an Elijah Craig Mulligan.

“Elijah Craig is putting a spin on a golf classic with The Mulligan, a refreshing sip for a swing refresh,” said Max Stefka, Group Product Director, Elijah Craig Bourbon. “Mulligans may not be required in the official rule book, but we recommend this Bourbon-forward riff for your next rounds of golf.”

The Elijah Craig Mulligan will be available at the 2024 PGA Championship across the Valhalla Golf Club and at the Elijah Craig Bourbon Speakeasy at the 14th hole of the course, aptly named “On The Rocks,” from May 16-19, and during practice rounds. Larger in size and scale than any previous championship, spectators visiting the Speakeasy can taste the distinctive warm spice & smooth flavor of Elijah Craig Small Batch, enjoy hand-crafted signature cocktails, and engage in photo opportunities after signing their name on an interactive signature wall.

Offsite, area consumers will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. Travelers visiting the Heaven Hill Bourbon Experience in Bardstown, Kentucky will enjoy special Elijah Craig golf cocktails and co-branded merchandise to welcome those from near and far.

The Elijah Craig Hole-in-One challenge gave golf participants one free shot at the target, with a mulligan shot available with a donation of $5 or more to First Tee – Louisville. Elijah Craig and Heaven Hill Brands matched up to $10,000 of donations from the event. The $10,000 donation makes it possible for over 60 young, aspiring golfers to learn the sport.  One hundred percent of these scholarships support youth who could not otherwise afford the cost of lessons.  This year alone, First Tee – Louisville served over 657 unique youths, one third of those being female participants and one third being ethnically diverse participants. 

“Elijah Craig, Heaven Hill Brands, and First Tee – Louisville, are a ‘hole in one’ partnership. We are proud to support activity-based programs for youth from underserved and under-represented communities,” said D’Shawn Johnson, Executive Director of First Tee – Louisville. “Today was a win-win for everyone involved.”

The Elijah Craig Mulligan

• 2 oz. Tea-Infused Elijah Craig Bourbon
• 4 oz. Lemonade
• Splash of Soda Water
• Garnish: Mint & Lemon Wheel

Steep one green tea bag in three ounces of Elijah Craig Bourbon for ten minutes. Fill highball glass with ice. Pour lemonade in a highball glass over ice. Top with soda water. Float tea-infused Bourbon on top. Stir & Sip.

About Elijah Craig Bourbon: Known as “The Father of Bourbon,” Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of up to $400,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and led distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine’s 2023 World Whiskies Awards. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

About First Tee – Louisville: First Tee – Louisville is a youth development organization that enables kids ages 6 to 18 the opportunity to build the strength of character that empowers them through a lifetime of new challenges. By seamlessly integrating the game of golf with a life skills curriculum, First Tee creates active learning experiences that build inner strength, self-confidence, and resilience that kids can carry to everything they do. First Tee is Building Game Changers through its junior golf programs. In 2023, First Tee – Louisville served nearly 1700 kids through its various programs and has awarded more than $100,000 in scholarships to Louisville Metro Youth. For more information, please visit www.firstteelouisville.org.

Clermont, Kentucky (April 10, 2024) – Today,Overholt™, the longest-standing American whiskey brand maintained continuously since 1810, announced its newest release, A. Overholt shepherding the newest evolution of Pennsylvania Rye imbued with heritage and legacy. Reintroducing consumers to one of the first styles of American whiskey, Overholt™ is reclaiming its stature as one of the most iconic rye whiskey brands by redefining the breadth and future of rye. A. Overholt uses the same mashbill Overholt™ founder, Abraham Overholt used in 1810 – 80% rye grain and 20% soft malted barley – creating a fully warm yet deep spice, similar to rye whiskey from the 1800’s.

Since inception, Overholt™ has forged forward through every era, including being one of the only spirits brands to survive prohibition, with the same clarity and tenacity Abraham Overholt had when crafting in 1810. Today, Freddie Noe, 8^th Generation Master Distiller of the Fred B. Noe Distillery at The James B. Beam Distilling Co. champions the legacy, propelling the brand forward through the rebirth of this whiskey’s iconic legacy liquid, A. Overholt – Pennsylvania born, Kentucky made.

“With over 200 years of exceptional craftmanship, Overholt™ is engrained in American history with its industrial roots and as a spirit that has set the industry standard since inception,” said Freddie Noe. “The newest launch of A. Overholt is the result of highly crafted whiskey, informed and inspired by generational expertise, and I’m honored to steward this brand forward while paying homage to its past and our shared commitment to American whiskey innovation.”

The Overholt™ brand is known as A Keystone of American Rye Whiskey because of the shared qualities between Abe and The Keystone State itself: hard work, steely grit, big ideas, firm conviction, and its long-standing industrious spirit. It’s this conviction that drove Abraham Overholt forward – through wars, prohibition, cultural strife, and plenty of double shifts. Its indomitable spirit has remained resilient despite various changes in ownership and production throughout the years, including a change in hands to Abraham’s own grandson, American industrialist Henry Clay Frick. Today, the Pennsylvania-born whiskey of the Industrial Revolution is produced in Clermont, Kentucky at the James B. Beam Distilling Co., where the rich tradition of American production lives on.

A. Overholt joins the ranks of this beloved, and trade favorite portfolio currently consisting of Old Overholt 4YO, Old Overholt 4YO Bottled in Bond, and Old Overholt Extra Aged Cask Strength. Enjoy A. Overholt neat or on the rocks or in a cocktail such as the Perfect Manhattan or Scofflaw to experience the boldness and versatility of the newest expression. A. Overholt will be available nationwide across the U.S., in-store and find a bottle near you on OverholtRye.com bottle locator, beginning April 2024. For real-time information about A. Overholt follow along on Instagram @BeamDistilling and www.beamdistilling.com.

A. OVERHOLT STRAIGHT RYE WHISKEY | 47.5% ABV | SRP: $39.99

·       COLOR – Clover Honey

·       AROMA – Caramel, subtle layers of sandalwood and caraway

·       TASTE – Brown butter, honeysuckle, clove, seasoned oak

·       FINISH – Pleasant, Lingering notes of warm rich baking spice

About Overholt™

Overholt™ is one of the longest-standing US whiskey brands in American history. Originally created in West Overton, Pennsylvania and established in 1810 by its namesake Abraham Overholt, the brand pays homage with its new A. Overholt Monongahela Mash – our first foray back to our roots with a Pennsylvania Style-inspired classic rye. As A Keystone of American Whiskey, its tenacious spirit has remained resilient throughout history’s changing landscape and consumer tastes with an unbroken chain of ownership and sale since its inception. Today, the Pennsylvania-born whiskey that’s existed for more than two centuries is produced in Clermont, Kentucky at the James B. Beam Distilling Co., where its rich tradition of American production lives on. 

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails. 

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

LOUISVILLE, Ky. (February 15, 2024)– The Whisky Magazine American Icons of Whisky Awards announced Heaven Hill Distillery, the world’s largest, independent American Whiskey distillery, as the 2024 Distiller of the Year at their annual awards banquet in Louisville, Ky. last Thursday. The award marks back-to-back wins for Heaven Hill in this globally acclaimed category. Sustainability Director Rachel Nally was also recognized as Highly Commended in the Sustainability Officer category. This was on top of being named as Sustainable Distiller of the Year in 2023.

The sequential wins emphasize Heaven Hill’s stature in the industry as the largest, independent distillery dedicated to quality and heritage. With more than two million barrels aging across 70 rickhouses, the distillery’s Bernheim facility in Louisville produces over 440,000 barrels of whiskey per year, in excess of 29 million proof gallons. The recognition also showcases Heaven Hill’s continued commitment to the whiskey industry, investing more than $200 million in the new Heaven Hill Springs Distillery in Bardstown, Ky. slated for operation by the end of 2024. Initial production is slated for 10 million proof gallons (over 150,000 barrels) a year and will have capacity to increase production to 450,000 barrels annually. This will be in addition to the company’s current distilling capacity at Bernheim in Louisville. 

The new Heaven Hill Springs Distillery celebrated a major milestone last August with the installation of the first of three stills, crafted in Louisville by Vendome Copper. At 60 feet tall and weighing more than 22,000 pounds, this still is capable of producing 35,500 proof-gallons per day which is equal to more than 500 barrels per day. Crafted from copper, a material celebrated for its role in distillation due to its exceptional heat conductivity, the still represents a marriage of traditional and modern technology. Three Vendome stills of similar size have been operational at Bernheim since the last expansion of the distillery in 2017.

“As the largest, independent distillery, Heaven Hill is proud to carry forth the tradition of distilling American Whiskey and has been since 1935,” said Conor O’Driscoll, Heaven Hill Master Distiller. “The back-to-back Distiller of the Year award is emblematic of our distilling legacy and commitment to producing the best American Whiskeys across all styles.”

The World Whiskies Awards are the global awards selecting the very best in all the international recognized styles, awarding and promoting the world’s best whiskies to consumers and trade across the globe. In 2023, Heaven Hill was honored to win Distiller of the Year, Sustainable Distiller of the Year, and saw National Spirits Special Lynn House recognized as American Whiskey Brand Ambassador of the Year. Also in 2023, Master Distiller Connor O’Driscoll was recognized as Highly Commended Master Distiller along with wins in the categories of World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon for Elijah Craig Barrel Proof C922. In 2022 the Heaven Hill Bourbon Experience won Visitor Attraction of the Year along with Director of Kentucky Visitor Experiences Jeff Crowe winning Visitor Attraction Manager of the Year. National Brand Ambassador Bernie Lubbers is also a past winner having taken home the prize for American Whiskey Brand Ambassador of the Year three previous times.

“Being recognized as the best in the industry is an immense honor for Heaven Hill as the largest, independent distillery,” said Chief Marketing Officer Matt Blevins. “We congratulate our colleagues in the industry on their awards and wish everyone the best at the World’s Best competition later this year.” 

Sustainability Director Rachel Nally joined Heaven Hill in 2019 and leads the company’s Environmental and Sustainability Team. An expert in the areas of cultivating sustainable practices and creating highly efficient and compliant operations, Rachel works tirelessly to ensure Heaven Hill is on track to reach milestones in the company’s 2030 Sustainability Goals. Most recently, Rachel’s efforts lead to Heaven Hill achieving not one, but two of the Environmental Protection Agency’s first ever ENERGY STAR certifications for the Bernheim Distillery and the Deep Eddy Vodka Distillery in Buda, Texas.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and led spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly-acquired Samson & Surrey portfolio.  

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”