BARDSTOWN, KY — Heaven Hill Brands is proud to celebrate the contributions of Bernie Lubbers, who is transitioning from his day-to-day role as National Whiskey Ambassador effective May 1, 2025. Lubbers will continue his long-standing relationship with Heaven Hill as Whiskey…
I remember the first time I truly “got” bourbon. It wasn’t some grand revelation or life-changing moment. No, it was a quiet evening, a good conversation, and the kind of whiskey that makes you stop and appreciate everything that went…
As the bourbon industry continues to evolve in 2026, several significant shifts are set to redefine its trajectory. While craft distilleries, sustainability, and global expansion are certainly top of mind, the influence of international trade policies, particularly tariffs, and evolving…
