Big moves are happening in Bourbon Country, and Heaven Hill just made one that says a lot about where they’re headed next.

Earlier today in Louisville, Heaven Hill — the folks behind classics like Elijah Craig, Evan Williams, and Heaven Hill Bottled-in-Bond — cut the ribbon on their brand-new corporate headquarters. But this wasn’t just a ceremonial photo op. The opening comes hand-in-hand with a refreshed brand identity, a clear signal that the nearly 90-year-old, family-owned powerhouse plans to keep pushing bourbon forward while honoring what got them here in the first place.

At the heart of this new chapter is a simple phrase: Thriving Together. It’s more than a tagline — it’s a mission. Co-Presidents Kate and Allan Latts say the new office is built to bring that idea to life. The 48,000-square-foot space isn’t just desks and conference rooms — it’s got a two-story café, an employee art wall, a New Product Development hub, and “Max’s Place,” a tasting bar named for longtime company leader Max Shapira. There’s even a living moss wall — because if you’re going to dream up the next iconic bourbon, you might as well do it surrounded by Kentucky greenery.

It’s a fitting upgrade for a company that’s been on a roll lately — expanding distilling operations, scooping up awards like the “U.S. Best Managed Company” (two years running, thanks to Deloitte Private and The Wall Street Journal), and keeping Bardstown and Louisville firmly planted on every bourbon lover’s map.

Mayor Craig Greenberg called the new HQ “a testament to Louisville’s economic strength,” but for fans, it’s also a reminder of something bigger: Heaven Hill is betting on people, community, and, of course, world-class whiskey.

If you’re a fan of the amber stuff — whether you swear by Elijah Craig, can’t resist a pour of Henry McKenna, or love hunting down limited Heaven Hill Bottled-in-Bond releases — this move should catch your eye. A modern home base for innovation means the next great bourbon might already be aging in a rickhouse, waiting for its moment.

Cheers to Heaven Hill for proving that in bourbon, legacy and progress can — and should — go hand in hand. Thriving Together sounds about right.