Michael Jordan Tequila: A Slam Dunk in the World of Spirits

When you think of Michael Jordan, the first thing that comes to mind is likely his legendary basketball career and iconic Air Jordan sneakers. However, the sports legend has ventured into a different arena with the launch of his own tequila brand. Michael Jordan Tequila, also known as “Cincoro Tequila,” has taken the spirits industry by storm, offering a premium and sophisticated tequila experience. In this blog post, we’ll explore the origins, craftsmanship, and the allure of Michael Jordan Tequila, proving that the basketball icon’s entrepreneurial spirit extends far beyond the court.

The Birth of Cincoro Tequila:

In 2019, Michael Jordan joined forces with four other NBA team owners, Jeanie Buss, Wes Edens, Wyc Grousbeck, and Emilia Fazzalari, to create Cincoro Tequila. The name “Cincoro” comes from the Spanish word for “five” and pays homage to the five founding partners behind the brand.

A Commitment to Excellence:

With a shared passion for fine tequila and a dedication to excellence, the five owners set out to create a tequila that would stand apart from the rest. They enlisted the expertise of renowned tequila makers and conducted numerous tastings and blendings to craft the perfect expression of their vision.

The Craftsmanship:

Cincoro Tequila is crafted using 100% blue weber agave sourced from the highlands and lowlands of Jalisco, Mexico. The agave is meticulously hand-selected, ensuring that only the finest and ripest plants are used in the production process.

The tequila is then distilled in small batches using traditional methods, including brick ovens and copper pot stills. This approach allows the tequila to develop its complex flavors and retain the essence of the agave.

The Lineup:

Cincoro Tequila offers a range of expressions, each designed to cater to different taste preferences:

  1. Blanco: A vibrant and smooth silver tequila, Blanco embodies the purest form of the agave, with notes of citrus and floral undertones.
  2. Reposado: Aged for eight to ten months in American oak barrels, Reposado acquires a balanced character with hints of vanilla and caramel.
  3. Añejo: Aged for 24 to 28 months, Añejo develops a rich and complex profile, with flavors of dried fruit, oak, and spice.
  4. Extra Añejo: A true masterpiece, Extra Añejo is aged for a minimum of 40 months, resulting in an exquisite sipping tequila with deep, luxurious flavors.

The Cincoro Experience:

Sipping on Cincoro Tequila is an experience in itself. Each expression offers a smooth and refined taste that is best enjoyed neat or on the rocks. The attention to detail and craftsmanship behind the brand elevate the tequila to a league of its own, making it a top choice for tequila enthusiasts and connoisseurs.


Michael Jordan Tequila, under the Cincoro brand, has proven to be a slam dunk in the world of spirits. From its origins as a passion project to its execution as a premium tequila brand, Cincoro Tequila exemplifies the commitment to excellence and innovation that define Michael Jordan’s legacy both on and off the basketball court. So, the next time you raise a glass of Cincoro Tequila, toast to the greatness of a legendary sportsman who continues to inspire and impress in every venture he embarks upon. Cheers to Michael Jordan Tequila, where passion, craft, and excellence unite to create an extraordinary spirit worthy of celebration.


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